Kaptein Beacon

Few clients. Our full attention.

Kaptein Beacon is an international studio for websites, SEO, AI search visibility, branding and business coaching. We work with a limited number of quality-driven companies, market by market, in their own language.

Choose your marketWhat we do

Choose your market

Each market has its own site, in its own language, with local search research and local pricing.

  • Netherlands
    Amsterdam · 52°22′N 4°54′E
    Nederlands
  • Canada
    Toronto · 43°39′N 79°23′W
    English
  • Belgium
    Brussels · 50°51′N 4°21′E
    Coming in 2027
  • United Kingdom
    London · 51°30′N 0°07′W
    Coming in 2027
  • Australia
    Sydney · 33°52′S 151°12′E
    Coming later
  • United States
    New York · 40°42′N 74°00′W
    Coming later

What we do

One team for the whole picture, so your website, your search visibility and your brand tell the same story.

SEO

Strategy, technical work, content and authority for the searches that bring in revenue.

AI search visibility

Being cited and recommended by ChatGPT, Perplexity, Gemini and Google's AI Overviews.

Websites & ecommerce

Fast, strong websites and stores that win clients, with SEO built in from day one.

Branding

Positioning and identity for companies that want to charge what they are worth.

Google Ads

Paid search measured on leads and revenue, not clicks.

Business coaching

A sparring partner for founders and directors.

How we score a website

Every analysis and every audit follows the same ten points, in every market.

  1. Technical foundation & indexingCan search engines find, read and index every important page?
  2. Speed & Core Web VitalsDoes the site load fast and stay stable on an average phone?
  3. Mobile experienceDoes everything work as well with a thumb as with a mouse?
  4. Keyword & content coverageDo you answer the questions your customers actually type?
  5. Local & international visibilityAre you found where your customers are?
  6. Authority & backlinksDo relevant, trusted sites point to you?
  7. Trust & E-E-A-TDo you show who you are and why people can trust you?
  8. Conversion & user flowDoes every page lead to an enquiry or a purchase?
  9. Brand & positioningIs it clear within five seconds why you?
  10. AI visibilityDo AI assistants name you as a source or provider?

How working with us starts

Every engagement starts with a paid, prepared strategy session. Choose your market to book.

  1. ApplyTell us about your company, goal and timing.
  2. Strategy session50 minutes, prepared in advance on your website, market and competitors.
  3. SummaryA written overview with priorities for the next 90 days.
  4. ProposalFixed scope, fixed price. The session fee is credited if we start.